Marketing Research Jobs

What is market research?

Market research is a key part of producing a successful marketing mix. It is essentially the collation, recording, analysis and dissemination of customer information. It determines the strategy of which groups to target, after deciding that they are worth targeting at all.

Careers in market research

A person successful in market research is typically good with understanding numbers and what they represent. They need to have a careful eye for statistics so that they can make the right conclusions, as this data is what campaign strategy is based upon to a large extent. The flip side is that they should also be good at presenting this data and the conclusions leading from it. Those providing the analysis of these stats can command a high salary within the range of £32,000 to £40,000 with experience. Market research executives just starting out should expect something lower around £20,000, but again, this may increase depending on qualifications.

Market research vacancies

Market researchers can work either as consultants or in-house within large or medium-sized companies. Depending on level of seniority, those involved in market research can be involved in more of a managerial capacity, while those at the bottom end lay most of the ground work by organising data collection, analysing the information and presenting it to their superiors.

With MarketingResearchJobs.co.uk, you can search a variety of market researcher vacancies, including junior as well as senior positions. Graduates coming from an academic background in marketing or statistics, and particularly those who've completed a masters in their chosen field, will find themselves right at home as market researchers, and those wishing for a career change may find it an easy career path to step into, with the right experience.